AMC Spotlight: The Biggest Mistake Marketers Make

MD|DC Credit Union Association CEO John Bratsakis had a chance to talk with Kelly McDonald who will be delivering her keynote, How to Market to People Not Like You, during the Annual Meeting & Convention which runs June 2-4.

McDonald is an expert in marketing and consumer trends and provides insight into the way consumers think and how to successfully identify their priorities. In her discussion with John, Kelly reveals the biggest mistake most marketers make...