PSCU Appoints New Senior Vice President of Data and Analytics

Payments industry veteran Jeff Carelli to lead CUSO’s data and analytics efforts. 

In his new role, Carelli will be responsible for executing the enterprise-wide vision that consolidates and leverages PSCU’s business intelligence, market analytics, and data management capabilities to provide value-added services and offerings to Owner credit unions. Previously, Carelli managed Strategic Partnerships and the Enterprise Project Management Office for PSCU as Senior Vice President of Process and Program Excellence.


“Given his extensive background in the payments industry and product and operations management, Jeff is the perfect fit to lead our efforts as PSCU continues to expand and grow our data and analytics services and offerings,” said Tom Gandre, Chief Operating Officer of PSCU. “It is an especially exciting time for our data and analytics team, as we continue to deliver the most innovative and powerful tools to credit unions to benefit their members.”

PSCU’s extensive analytics services and products leverage data from billions of transactions annually. Member Insight is a suite of advanced analytics tools that help credit unions uncover the information they need to understand the performance, profitability, growth opportunities and risk mitigation in their credit, debit, bill pay and ATM portfolios. An industry-leading solution over the last several years, Member Insight is a comprehensive and user-friendly system designed to drive insights and allow for easier decision making and actionable outreach, ultimately resulting in greater member satisfaction and portfolio growth.

Carelli will also oversee Predictive Analytics for PSCU. Predictive Analytics can help credit unions understand and anticipate the needs and motivations of credit union cardholders. The Predictive Analytics team uses a variety of statistical techniques to build models that predict outcomes based on transaction activity and other various behaviors. Credit unions are then able to unleash this powerful information to reduce member attrition, promote card activation, improve net promoter scores, enhance loss mitigation, establish over-limit authorization strategies and more.

“PSCU’s focus on expanding its data and analytics services and offerings will enable us to deliver even more robust information to our Owner credit unions, which will ultimately benefit their members through a more seamless and customized member experience,” said Carelli.

Carelli’s more than 20-year tenure in the payments industry has afforded him a deep knowledge of product and operations development, management, and improvements. Before joining PSCU, he led the credit issuing and fraud prevention segments at FIS. Carelli holds a Bachelor of Science in Marketing from the University of South Florida.