Raising the Consideration of Credit Unions

Research-based Awareness Initiative makes credit unions a clear choice for consumers, says the Credit Union National Association (CUNA).

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Chris Lorence, CUNA’s chief credit union awareness officer is leading the charge in changing the perception of credit unions. Since June 2019, Lorence has led CUNA’s Awareness Initiative, Open Your Eyes to a Credit Union, a digital-first marketing campaign that’s raising consumer consideration of credit unions.

In an episode of CUNA's Podcast Lorence shares highlights from the initiative’s first year, how research shapes the effort, challenges in raising consumers’ consideration of credit unions, next steps, and more. 

Listen to the Podcast here CUNA News Podcast