Marketing Trailblazer Awards

The Trailblazer Awards for Excellence in Marketing & Communications honor credit unions who creatively market and communicate products, services and activities to their members. Entries will be accepted beginning Tuesday, February 19, 2019, through 5 pm on Monday, April 1, 2019. Materials produced in 2018 are eligible for entry. There is no entry fee.

Eligibility
Any credit union affiliated with the MD|DC Credit Union Association is eligible to enter the awards competition. Entries will be judged on branding, content, development of measurable goals and objectives and achievement of results.

Judging
The MD|DC Credit Union Association does not judge the entries. Independent marketing and communications professionals evaluate all entries and select winners in each category.

Submit an entry for one or more of the following categories:
Download category descriptions here

1. Best Integrated Campaign
2. Best Member Communications (newsletter, direct mail, brochures.)
3. Best Digital Marketing
4. Best Advertising Campaign (print, billboard, radio, TV)
5. Best Social Media/Content Marketing
6. Best Consumer Financial Education
7. Best ROI
8. Best Special Project

There is no entry for the Christine DeWitt Memorial Best of Show Award for Marketing Excellence. A winner is determined by the judges.

Evaluation Criteria
Entries will be evaluated on the ability to demonstrate the best overall strategy, creative concept and relative results. Entries should answer the following questions:

Strategy 
What was the strategy behind the promotion?
Did the strategy make sense given the credit union’s marketplace position and competition?

Creative Concept
Was the concept consistent with the strategy and objectives?
How well did verbal and visual messages communicate the credit union’s message?
Were the ideas fresh?

Results
How successful was the promotion, given its objective, budget, and strategy?
Did the idea behind the entry produce the intended results?

Asset Categories: Awards will be given in the following asset categories: $0-$100 million, $100 million - $200 million, $200-$500 million, $500 million and over.

Deadline for Entries
Monday, April 1, 2019 | 5:00 p.m.

Awards Luncheon
Monday, June 3, 2019
Noon – 2 pm
2019 Annual Meeting & Convention
Roland E. Powell Convention Center
Ocean City, MD