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Marketing Conference - Idea Soup for the Marketer's Soul

Event Details

 Marketing Conference Tagline

 

 Need a reason to sign up? Check out this video!

 

Cooking Up Great Ideas!

It’s an interesting time to be a credit union marketer. The opportunities are vast. Consumer frustration with banks and credit card companies is at an all time high, while consumers are waking back up to the importance of thrift, community and trust. 

At the same time, margins are squeezed, budgets are downsized, and consumers no longer trust traditional advertising. Credit unions are challenged now more than ever to capture attention.
• How do we capitalize on this critical juncture now that the baking timer has just gone off?

• How do we get consumers to notice what we are serving up in an age of distrust?

• How do we make consumers crave the sweet ingredients of credit unions?

 

This conference will:

  • Closely examine the change in consumer sentiment and the new marketing opportunities available to credit unions
  • Identify best practices in credit union differentiation
  • Discuss the role of innovation in the cooperative business model
  • Discover strategies to tap into that elusive Gen Y
  • Capture hundreds of unique ideas to put into play at your credit union

 

Register Now!

 

Speakers

 

Josh Allison         
Josh is the Founder and Chief Ideator for Think Café, a credit union consulting company  committed to authenticity and relevance. He is a passionate public speaker and has been invited to present on a number of topics related to youth outreach, relationship management and credit unoin philosophy. His youth and business development programs have garnered national awards, and he has been cited in Credit Union Times and multiple credit union blogs for his youth outreach and business development ideas.

Kelley Parks  
Kelley Parks is the Creative Catalyst for gira{ph}, a creative  marketing and branding firm that helps credit unions amplify their efforts to stand taller against their competition.  

For nine years, Kelley served as the Vice President of Marketing & Business Development for Call Federal Credit Union in Richmond, VA. Her love for the credit union movement runs deep as she has been an active volunteer on a local and national level. She is an innovator and has been a member of the Filene Research Institute's i3 (Ideas,  Innovation, and Implementation) Team.  

Lisa Moore  
Lisa began her career in credit unions at the ripe age of 15 as a teller and has experience in nearly every area - consumer lending,  mortgage lending, call center, operations, and member service. (Even janitorial service, although that was short-lived since she nearly accidently blew up the building...it’s a long story.)  

As Marketing Manager of Pioneer West Virginia Federal Credit Union, Lisa spearheaded an effort to completely differentiate the credit union from the inside out with new visuals, website, innovative marketing tactics, and most importantly, a new internal culture.


These creative thinkers will discuss the following topics:

  • New Consumer Marketing: From Shiny Plastic to Locally Grown
  • Beyond Silverware: Innovative Ideas You Can Put in Place Now
  • Millennial Mash-Up: New Strategies on Reaching Gen Y
  • Organic Member Growth Strategies Beyond Recruitment, Retention, and Relationship Management
  • What are your ingredients? It's time to Discover and Differentiate
  • Let's get Social: Taking Social Media to the Next Level

 

 

Breakout Sessions

 tagline

New Consumer Marketing: From Shiny Plastic to Locally Grown      
More than 70 million Americans identify themselves as “New Consumers.” Defined less by traditional demographics and more by shared values, these savvy shoppers are twice as likely to try new things, share opinions online and reward (or punish) a brand based on its corporate practices. With the bad taste of Wall Street greed, bailouts, and scandals, the “New Consumers” are craving the sweet tasting ingredients of credit unions. Join us as we discuss the opportunities available to credit unions to reach this growing group of conscious consumers.      

 

Beyond Silverware: Innovative Ideas You Can Put in Place Now             
During this session, we will share how to make the most of a marketing budget during these tough economic times by investing in differentiation combined with guerilla marketing as the secret weapons to develop your own super hero marketing powers. In this session, you'll discover how some simple low cost, out-of-the-box ideas can gain attention to get Results with a capital R.               

 

Millenial Mash-Up: New Strategies on Reaching Gen Y    
A trendy brand is not enough. Youth today have watched more commercials, heard more advertising and have been exposed to more marketing than any generation before them. As a result, they chose who they listen to. During this session, you’ll learn  proven and award-winning strategies for creating engaging and bridge-building content. Credit unions have a unique voice in the financial services industry and one that can resonate with today's youth. We’ll share a blueprint for creating relevant relationships with teens and young adults.

 

Organic Member Growth Strategies Beyond Recruitment, Retention, and Relationship Management    
During this session, participants will examine best practices in new member recruitment, existing member retention and community creation. Prepare to think big, and think different about the obstacles we face and the solutions available to overcome them. It’s time to create relevant relationships, social currency, and trust with the communities we serve.

 

What Are Your Ingredients?  It’s Time to Discover and Differentiate    
Branding includes all the emotions that people have about your credit union. And unfortunately, if you do not actively create and reinforce your brand image, your members will craft one for you. Now more than ever, credit unions have extra challenges from a limited staff, budgets, and resources. Having the discipline to stop being all things to all people, but instead doing amazing things to just the right people is the focus of this idea lab. You’ll walk away with some implementable ideas for your credit union on how to connect, engage, and build the right community for your members.

 

Let’s Get Social Taking Social Media to the Next Level    
The social media honeymoon is over. Countless credit unions have attempted to join the online conversation only to find that no one is interested. The hard reality is that posting press releases on a corporate blog or starting a Facebook page hasn't proven to garnish results. So, what does? It's time to get social! During this session you'll learn how to take social media to the next level from numerous examples inside and outside the industry.

 

Schedule

SEPTEMBER 19th

8:30 – 9:00 a.m.

Registration and Continental Breakfast

9:00 – 10:30 a.m.

New Consumer Marketing: From Shiny Plastic to Locally Grown

More than 70 million Americans identify themselves as “New Consumers.” Defined less by traditional demographics and more by shared values, they are twice as likely to try new things, share opinions online and reward (or punish) a brand based on its corporate practices. How can you reach them? This session will explore opportunities and offer strategies.

10:30 – 10:45 a.m. 

Break

10:45 a.m. – Noon

What are Your Ingredients? It’s Time to Discover and Differentiate!

With extra challenges from limited staff, budgets and resources, how can you resist the urge to be all things to all people, and instead be amazing things to just the right people? That’s the focus of this session. You’ll walk away with actionable ideas on how to connect, engage and build the right community for your members.

Noon – 1:00 p.m. 

Lunch

1:00 – 2:15 p.m.

Millennial Mash-up: New Strategies for Reaching Gen Y

Today’s youth have watched more commercials, heard more advertising and have been exposed to more marketing than any generation before them. As a result, they choose who they listen to. During this session, you’ll learn proven and award-winning strategies for creating engaging and bridge-building content. You’ll also develop a blueprint for creating relevant relationships with young adults.

2:15 – 2:30 p.m. 

Break

2:30 – 4:00 p.m.

Let’s Get Social: Taking Social Media to the Next Level

Countless credit unions have attempted to join the online conversation, only to find that no one is interested. The hard reality is that posting press releases on a corporate blog or starting a Facebook page hasn’t proven to garnish results. So what does? During this session, you’ll explore numerous examples inside and outside the industry—and learn how to take your social media efforts to the next level.

7:00 - 9:00 p.m.

Reception

 

SEPTEMBER 20th 

8:00 - 9:00 a.m.

Continental Breakfast

9:00 – 10:30 a.m.

Beyond Silverware: Innovative Ideas You Can Put in Place Now

During this session, you’ll learn how to make the most of a marketing budget during tough economic times. How? By combining differentiation with guerrilla marketing to develop your own superhero marketing powers! Get ready for simple, low-cost, out-of-the-box ideas that can gain attention and get Results with a capital ‘R’!

10:30 – 10:45 a.m. 

Break

10:45 a.m. – Noon

Beyond Silverware: Innovative Ideas You Can Put in Place Now (continued) 

Noon – 1:00 p.m. 

Lunch

1:00 – 2:15 p.m.

Organic Member Growth Strategies Beyond Recruitment, Retention and Relationship Management

It’s time to create relevant relationships, social currency and trust with the communities you serve! During this session, you’ll examine best practices in member recruitment, member retention and community creation. Prepare to think big, and differently, about the obstacles you face and the solutions available to overcome them.

2:15 – 2:30 p.m. 

Break

2:30 – 4:00 p.m.

Organic Member Growth Strategies Beyond Recruitment, Retention and Relationship Management (continued) 

Hotel

tagline

 

Westin Annapolis

100 Westgate Circle

Annapolis, MD 21401

www.westin.com/annapolis

$179 per night

Click here to reserve your room online.