Take your marketing to the next level. The MD|DC Credit Union Association is bringing award-winning marketing expert Bryn Conway (BC Consulting) and the power of strategic marketing to you.
This 5-month program begins February 14, 2018 with monthly classes on Wednesdays from 11:00 AM - 4:00 PM.
Save the dates and put this Program in your 2018 budget!
You’ll learn how to:
- DEVELOP YOUR BRAND – Define your community and demonstrate your mission, vision and values in your business plan
- MASTER THE METRICS - Effectively target market through research and measurement
- INTEGRATE YOUR MEMBER EXPERIENCE - Perfect retail delivery and member engagement
- PROPEL YOUR PUBLIC RELATIONS – Communicate effectively and tell your story
- DEEPEN YOUR COMMUNITY RELATIONSHIPS – Sponsor, give and develop business
- February 14, 2018
- March 14, 2018
- April 11, 2018
- May 9, 2018
- June 13, 2018
10:30 am to 11:00 am - Signing in, networking
11:00 am to 4:00 pm - Training (Lunch is Provided)
Who Should Attend
The Power of Strategic Marketing program is ideal for executives, managers, and career-minded individuals striving to understand and implement strategic marketing at their organization.
About Your Speaker
Bryn Conway, MBA, CUDE
Principal, BC Consulting, LLC
Bryn C. Conway offers more than 15 years of experience as a former credit union executive with extensive background in strategic planning, brand development, member experience, retail delivery and public relations for credit unions from $100 million to billions in assets. She speaks the language of CEOs, top executives, and Boards of Directors – easily merging planning and strategy into results-driven deliverables. As the Principal of BC Consulting, Bryn drives marketing excellence and is its mission: to help organizations achieve success by developing and implementing growth strategies.
Her articles have been featured in CUES Management Magazine and CU Times. She has experience speaking to credit union CEOs, Boards and senior management, facilitating strategy sessions and providing executive-level training seminars. Bryn’s expertise has established her as a sought-after speaker covering topics ranging from strategy, leadership, retail delivery, marketing, mergers and beyond. In addition, Bryn has achieved industry recognition with the Credit Union Times Trailblazer 40 and Below Award and been awarded multiple industry awards for brand development, retail merchandising, corporate communications, and public relations.
Bryn received her Master of Business Administration from Regis University with an emphasis in Market Strategy, and a Bachelor of Arts from the University of Wyoming. She is a Credit Union Development Educator (CUDE), a Global Women’s Leadership Network (GWLN) Ambassador, Co-Chair of Washington DC GWLN Sister Society, Credit Union Cherry Blossom 10-Mile Run participant, and a member of the American Marketing Association. Bryn served on the executive committee of the CUNA Marketing and Business Development Council and on the New England Financial Marketing Association Board of Directors.
$2,495 (includes $100 for materials)
Register before January 16, 2018 and receive early bird pricing of $2,370.
Take advantage of flexible payment options. Register today to reserve your spot and don’t pay until 2018!
Maryland and D.C.-based credit unions with up to $150 million in assets may be eligible for up to 75% educational reimbursement from the Credit Union Foundation of MD & DC.