News Feed

Montgomery County Employees Federal Credit Union Sweetens the Deal for Members

Wed, Dec 11, 2013

Germantown, Maryland

In the flood of low-rate credit card offers of 2011-12, Montgomery County Employees Federal Credit Union caught its members' attention with a simple but enticing image: a cupcake topped with a candle in the shape of a zero.

The Germantown, Md., credit union actually gave away cupcakes for a while to members who signed up for its introductory zero-rate cards—a lot of them, says President/CEO Jim Norris, a CUES member—as it ended up seventh in the nation for credit card growth among credit unions, according to Callahan & Associates. And then the challenge became how to hold on to those new credit card accounts and continue to build the portfolio amid the onslaught of marketing by mega-card issuers.

The $97 million credit union with 14,000 members is hoping a new Visa Platinum card with rewards will be even sweeter than cupcakes. The new rewards card offers a special low rate for balance transfers and purchases in the first 12 months, no annual fees or charges for balance transfers, and 2,500 in rewards points for opening an account.

Click here to see the entire article.

 

 

The Germantown, Md., credit union actually gave away cupcakes for a while to members who signed up for its introductory zero-rate cards—a lot of them, says President/CEO Jim Norris, a CUES member—as it ended up seventh in the nation for credit card growth among credit unions, according to Callahan & Associates. And then the challenge became how to hold on to those new credit card accounts and continue to build the portfolio amid the onslaught of marketing by mega-card issuers.

The $97 million credit union with 14,000 members is hoping a new Visa Platinum card with rewards will be even sweeter than cupcakes. The new rewards card offers a special low rate for balance transfers and purchases in the first 12 months, no annual fees or charges for balance transfers, and 2,500 in rewards points for opening an account.
- See more at: http://www.cumanagement.org/article/view/id/Sweeten-the-Deal#sthash.xv7mgOpI.dpuf
In the flood of low-rate credit card offers of 2011-12, Montgomery County Employees Federal Credit Union caught its members’ attention with a simple but enticing image: a cupcake topped with a candle in the shape of a zero. - See more at: http://www.cumanagement.org/article/view/id/Sweeten-the-Deal#sthash.xv7mgOpI.dpuf
n the flood of low-rate credit card offers of 2011-12, Montgomery County Employees Federal Credit Union caught its members’ attention with a simple but enticing image: a cupcake topped with a candle in the shape of a zero.

The Germantown, Md., credit union actually gave away cupcakes for a while to members who signed up for its introductory zero-rate cards—a lot of them, says President/CEO Jim Norris, a CUES member—as it ended up seventh in the nation for credit card growth among credit unions, according to Callahan & Associates. And then the challenge became how to hold on to those new credit card accounts and continue to build the portfolio amid the onslaught of marketing by mega-card issuers.

The $97 million credit union with 14,000 members is hoping a new Visa Platinum card with rewards will be even sweeter than cupcakes. The new rewards card offers a special low rate for balance transfers and purchases in the first 12 months, no annual fees or charges for balance transfers, and 2,500 in rewards points for opening an account. - See more at: http://www.cumanagement.org/article/view/id/Sweeten-the-Deal#sthash.xv7mgOpI.dpuf
n the flood of low-rate credit card offers of 2011-12, Montgomery County Employees Federal Credit Union caught its members’ attention with a simple but enticing image: a cupcake topped with a candle in the shape of a zero.

The Germantown, Md., credit union actually gave away cupcakes for a while to members who signed up for its introductory zero-rate cards—a lot of them, says President/CEO Jim Norris, a CUES member—as it ended up seventh in the nation for credit card growth among credit unions, according to Callahan & Associates. And then the challenge became how to hold on to those new credit card accounts and continue to build the portfolio amid the onslaught of marketing by mega-card issuers.

The $97 million credit union with 14,000 members is hoping a new Visa Platinum card with rewards will be even sweeter than cupcakes. The new rewards card offers a special low rate for balance transfers and purchases in the first 12 months, no annual fees or charges for balance transfers, and 2,500 in rewards points for opening an account. - See more at: http://www.cumanagement.org/article/view/id/Sweeten-the-Deal#sthash.xv7mgOpI.dpuf
n the flood of low-rate credit card offers of 2011-12, Montgomery County Employees Federal Credit Union caught its members’ attention with a simple but enticing image: a cupcake topped with a candle in the shape of a zero.

The Germantown, Md., credit union actually gave away cupcakes for a while to members who signed up for its introductory zero-rate cards—a lot of them, says President/CEO Jim Norris, a CUES member—as it ended up seventh in the nation for credit card growth among credit unions, according to Callahan & Associates. And then the challenge became how to hold on to those new credit card accounts and continue to build the portfolio amid the onslaught of marketing by mega-card issuers.

The $97 million credit union with 14,000 members is hoping a new Visa Platinum card with rewards will be even sweeter than cupcakes. The new rewards card offers a special low rate for balance transfers and purchases in the first 12 months, no annual fees or charges for balance transfers, and 2,500 in rewards points for opening an account. - See more at: http://www.cumanagement.org/article/view/id/Sweeten-the-Deal#sthash.xv7mgOpI.dpuf