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SECU Facebook Campaign Means Dollars, Meals for Maryland Food Bank

Wed, Nov 27, 2013

Linthicum, Maryland

SECU – Maryland’s largest state-chartered financial cooperative – has partnered with the Maryland Food Bank in a campaign that has netted $7,560 for the Food Bank’s annual Harvest for the Hungry, while SECU has gained 1,512 new Facebook followers.

The campaign started when the Maryland Food Bank asked SECU for a contribution to its annual Harvest for the Hungry program. SECU worked with the Food Bank to create a challenge for their members, friends, and online followers: for every new person who “liked” SECU’s Facebook page, SECU would donate $5 to Harvest for the Hungry.

Both organizations promoted the campaign through their respective websites and social media channels. The result? SECU’s Facebook page had received 1,512 new “likes.” At $5 per “like,” that translates into a contribution of $7,560 from SECU to the Food Bank.  

“There are more than 460,000 people in the Food Bank’s service area who don’t know where they will get their next meal, 39 percent of whom are under the age of 18” says Carmen David Mirabile, Assistant Vice President of Marketing at SECU. “One dollar, though, can provide two meals to a hungry Marylander, so what those 1,512 new ‘likes’ really mean is 15,120 meals.” 

While SECU typically provides support for initiatives that focus on financial education, “the needs of so many hungry Marylanders and the work of the Maryland Food Bank, particularly at this time of year, made Harvest for the Hungry just a natural extension of our ongoing commitment to the communities we serve,” according to Mirabile.

The Maryland Food Bank was founded in 1979 to coordinate the procurement and distribution of food donations from manufacturers, wholesalers, retailers and government agencies to organizations providing free food to the state's hungry. Last year, the Maryland Food Bank distributed more than 26.5 million pounds of food through a network of 600 soup kitchens, pantries, and shelters across the state.

 

For additional information, visit SECU at www.secumd.org.


ABOUT SECU

Founded in Baltimore in 1951, SECU is the largest state-chartered financial cooperative in Maryland, with over 230,000 members. SECU is ranked among the top 50 credit unions for total assets in the U.S. As of September, 2013, assets were $2.7 billion. Headquartered in Linthicum, MD, SECU has 22 branches and 106 ATMs throughout Maryland. SECU also provides access to over 70,000 surcharge-free ATMs through the CO-OP and Allpoint networks. For more information about SECU, visit secumd.org.