Sat, Apr 20, 2013
Educational Systems Federal Credit Union was recently honored with three Diamond Awards, which celebrate outstanding marketing and business development achievements in the credit union industry. The Credit Union was recognized in the following categories: 'Corporate Branding', 'Retail Merchandising' and 'Annual Report'. The 2013 CUNA Marketing And Business Development Council(CMBDC) Conference was held on March 25-27, 2013, in Anaheim, California, and attendees from around the country gathered together to celebrate the achievements of their peers.
CMBDC, a member-led organization comprised of over 1,000 credit union professionals from across the United States, recognizes credit union marketing initiatives and expertise each year with the Diamond Awards Ceremony. Awards are given in 33 categories such as brand awareness, financial education, radio and youth marketing.
"The Diamond Awards are an opportunity for credit unions to showcase their marketing successes and achievements during the course of the year," commented Chris Conway, President/CEO of Educational Systems FCU. "Receiving these awards shows the commitment and effort that our Marketing Department have put towards helping serve the education community in new and significant ways."
The 'Corporate Branding' award acknowledged the Credit Union's new corporate identity, and the rebranding efforts including new business cards, stationary, posters and promotions. The 2011 Annual Report was recognized for excellence in design. The 'Retail Merchandising' award highlighted the design and decor renovations in the Prince Frederick branch of Educational Systems FCU. The awards were accepted by Bryn Vaupel, Senior Vice President of Marketing for Educational Systems FCU, and Mary Harris Jones, Marketing Manager for Educational Systems FCU.
Educational Systems FCU is headquartered in Greenbelt, MD, is $750 million in assets and serves over 90,000 members in six Maryland counties with 11 branches. Educational Systems FCU provides financial services to the education communities in Montgomery, Prince George's, Charles, St. Mary's, Calvert, and Talbot counties