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The Current Economic Landscape Indicates Growth Through Credit Cards

Thu, Jul 18, 2013

Columbia, Maryland

One of the fundamental purposes of a credit union is to save members money. Credit unions routinely do this by offering lower interest rates on loans and charging minimal fees for services. Both of which helped credit unions hit a record number of members over the last two years as a growing number of consumers grew fed up with the fees at the nation's biggest banks and took their money elsewhere.

According to NCUA, nationwide credit union membership increased to 91.8 million, a rise of more than 1.3 million in 2011, and continued unprecedented membership growth into 2012 as more Americans heeded the call to move their money from high-priced banks.

Now that we have moved them over from their banks, what do we need to do in 2013 to keep them?

Here are some interesting facts regarding bank-issued credit cards: 

• Large credit card issuers are yielding over 15% on their card portfolios

• Last year over $47 billion was issued in NEW credit lines

• Over 300 million consumers still have bank credit card accounts

Your members and potential members are currently using credit cards. If you do not have a program, or they are not using your credit union’s credit card, they are likely using one issued by a bank. We know these cards are not as competitive or beneficial for your members as a credit card from your credit union would be. With retail spending up 8% over the last year and bank card rates continuing to increase, credit cards are becoming a mandatory product offering for credit unions. Credit unions of all sizes are re-evaluating the credit card space and determining how they can best serve the needs of their members.

As reported by Callahan & Associates, “Credit unions with credit card portfolios outperform those who don’t have credit card portfolios…” Those credit unions have higher ROAs, have more services per household, and achieve a higher profitability per account.

Now is the time to focus on issuing or revamping your credit card program. It is a good choice for your credit union and a good choice for your members!

Contact Dawn Johnson @ 800.492.4206 ext. 126 or djohnson@mddccua.org, or the ICUL Service Corporation at sales@ilcusys.org, to find out how you, too, can increase your revenue while improving service to your members by offering an ICUL Service Corporation Credit Card Program!