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Bringing Awareness to the Need for AD&D Protection

Thu, Jul 18, 2013

Madison, Wisconsin

In the United States, accidents are the leading cause of death for those under age 44. And across all age groups, an accident claims a life every four minutes.*
These eye-opening statistics help illustrate why many credit unions make a “starter coverage” accidental death and dismemberment (AD&D) policy available as a no-cost benefit of membership. While the coverage amount is relatively small—typically, credit union members can receive $1,000 to $3,000 of complimentary coverage—it helps bring awareness to the need for protection. In many cases, members evaluate their needs for coverage and choose higher amounts.
An important part of making complimentary AD&D insurance available to members is the ease and speed of the AD&D application. It’s no surprise that members are often busy during the day with full schedules that stretch into evenings and weekends. In addition, more time is spent online than ever before. This means a quick and entirely online application becomes a key part of the application process. As an example, TruStage™has recently introduced FastApply AD&D™ to credit unions that are part of CUNA Mutual Group’s MemberCONNECT Program®.
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