Thu, Mar 1, 2018
Credit Unions have a unique value and proposition. You offer lower rates on loans, higher rates on deposits, products and personalized services when compared to banks; but how do you quantify that benefit in a simple way that resonates with your members?
Introducing Membership Advantage, the newest module in the PiceWise product suite. Finally you can prove and promote the real economic value you deliver. How does it work, it’s pretty simple:
- Member households are divided into six common life- cycle stages, like “Just starting Out” or Empty Nester”
- A financial footprint is created for each household. A footprint represents the financial services a household purchases from you- from deposits to loans
- PriceWise quickly calculates the economic benefit you deliver to members when compared to banks and other financial service providers
- Once you’ve quantified your member advantage, promote your superiority using your website, mass media, community outreach, social media, and print/digital advertising.
Check out this video to learn more.