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ICU Week Starts Today; Association Celebrates with GSTV Advertising Campaign

Tue, Oct 17, 2017

The MD|DC Credit Union Association is raising awareness during International Credit Union Week, which begins today and runs through Oct. 20, with a region wide advertising campaign through a partnership with Gas Station TV and CU Solutions Group. The campaign will reach more than 190 GSTV locations in Maryland and the District—for an estimated 630 thousand impressions—during the week. 

Throughout the week, GSTV will often air a short commercial that reminds millions of people that credit unions assist members in life’s major financial decisions. The ad will include the URL for the asmarterchoice.org website, where potential members can find a credit union they are eligible to join. Here is a look at the Maryland ad and the Washington, D.C. ad.

GSTV is a highly effective digital video network that allows brands to connect with on-the-go, captive consumers at the gas pump. Approximately 88 percent of viewers report that they enjoy watching GSTV, and the high engagement with viewers delivers twice the ad recall of traditional media. Additionally, 41 percent of GSTV viewers are millennials, which is significantly higher than the millennial reach of traditional TV.