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Member Onboarding: Be More than a Good First Date

Mon, Aug 28, 2017

Join award-marketing leader, Bryn Conway, for "Member Onboarding: Be More than a Good First Date" on September 12, 2017 9AM-12 PM. 

Acquiring a new member is no easy feat. You spend precious resources trying to convey the value of your credit union to potential members. When they agree to membership; you are elated. You fantasize about all the products and services you’ll sell them and how you’ll increase their share of wallet. You are going to live happily ever after! But wait, it doesn’t seem to work out that way. Members join and you can’t seem to get beyond the basics. You need to think about on boarding like dating. When a new member joins your organization, they have just agreed to a first date. In this session you’ll learn how to get the second date, the third and turn that membership into a mutually beneficial and satisfying relationship. You’ll also take-away ideas on how to re-kindle old flames by re-engaging with long-term members.

The training will close with a round table discussion on Best Practices. Participants should come prepared to engage about they have found that works, what doesn't, common challenges, and how to overcome them.

Bryn C. Conway offers more than 15 years of experience as a former credit union executive with extensive background in brand development, retail delivery and public relations for credit unions from $100 million to billions in assets. She speaks the language of CEOs, top executives, and Boards of Directors – easily merging planning and strategy into results-driven deliverables. Bryn drives marketing excellence and is committed to BC Consulting’s mission: to help organizations achieve success by developing and implementing growth strategies.

Registration is open!