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CUNA Mutual Group Celebrates 16 Million TruStage™ Customers

Thu, Jul 9, 2015

Madison, Wisconsin

CUNA Mutual Group announced today its TruStage brand now protects more than 16 million credit union members with auto, home, life, accidental death and dismemberment and health insurance. To celebrate its new milestone, the company has donated $16,000 to through the insurer’s charitable giving arm, the CUNA Mutual Foundation. The gift honors 16 U.S. credit unions and supports school projects in their local communities.

The TruStage suite of insurance products continues to experience substantial growth, protecting a new member every 29 seconds. The company credits this to its focus and investment in understanding the middle market consumer and building an experience they value so they can build financial security for their families.

“Understanding consumer needs and preferences allows us to continuously improve how we reach and serve them,” said Susan Sachatello, senior vice president, TruStage. “We use consumer insights to sharpen our member experience, including how we develop media plans, design products and improve consumer touch points to protect more members with the right coverage.”

Life insurance is an important element in building financial security and a key product within the TruStage portfolio. Research shows 78 percent of Americans consider life insurance an important part of their overall financial plan and estate planning, and 62 percent say family is the number one reason for purchasing1.

“I was thinking about my siblings and how their lives would be affected if I didn’t leave anything,” said Kurk Brown, a member of MECU of Baltimore, Inc. “My father passed, and he didn’t have a policy. I just cannot do that to my siblings. It was important for me to provide for my siblings and give them something as a token of my love.”

Today, nearly 30 percent of Americans believe they need more life insurance, and more than 40 percent say they would feel a financial impact within six months if the primary wage-earner died2.

The Charitable Gift
The company’s $16,000 charitable gift to supports local school projects on behalf of the following 16 credit unions:

  • Advia Credit Union of Parchment, Mich.;
  • American Airlines FCU of Fort Worth, Texas;
  • Arkansas Federal Credit Union of Jacksonville, Ark.;
  • Associated Credit Union in Norcross, Ga.;
  • CFE Federal Credit Union of Lake Mary, Fla.;
  • Connecticut State Employees Credit Union Inc. of Hartford, Conn.;
  • Ent Federal Credit Union of Colorado Springs, Colo.;
  • Golden 1 Credit Union of Sacramento, Calif.;
  • Honda Federal Credit Union in Lincoln, Ala.;
  • Justice Federal Credit Union of Chantilly, Va.;
  • Launch Federal Credit Union of Merritt Island, Fla.;
  • MECU of Baltimore, Inc.;
  • Oregonians FCU of Milwaukie, Ore.;
  • Sikorsky Financial Credit Union of Stratford, Conn.;
  • US Federal Credit Union of Burnsville, Minn.;
  • Visions Federal Credit Union of Endicott, N.Y.

About TruStage

Protecting more than 16 million members, TruStage insurance products and programs include, auto, home, life, accidental death and dismemberment and health insurance. They’re available to credit union members across the U.S. and offer compelling and successful ways to build financial security for their families. Credit union members seeking more information can contact TruStage at 888.888.0375.

About CUNA Mutual Group

CUNA Mutual Group was founded in 1935 by credit union pioneers, and thecompany’s commitment to their vision continues today. CUNA Mutual Group offers insurance and protection for credit unions, employees and members; lending solutions and marketing programs; TruStage™-branded consumer insurance products; and investment and retirement services to help customers build financial security. For more information, go to

CUNA Mutual Group is the marketing name of CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates.  Life, accident, health and annuity insurance products are issued by CMFG Life Insurance Company.  Property and casualty insurance products are issued by CUMIS Insurance Society, Inc.  Each insurer is solely responsible for the financial obligations under the policies and contracts it issues.  Corporate headquarters are located in Madison, Wis.

TruStage Insurance products and programs are made available through TruStage Insurance Agency, LLC and issued by CMFG Life Insurance Company, a member company of CUNA Mutual Group and other leading insurance companies. The insurance offered is not a deposit, and is not federally insured, sold or guaranteed by credit unions.


1 – ING U.S. “Insurance Revealed.”

2 – LIMRA Facts from LIMRA