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What matters now to Middle-Income Americans

Thu, Apr 30, 2015

Columbia, Maryland

62 percent of middle-income Americans worry about the financial stability of their family on a daily basis1

At CUNA Mutual Group, we believe that by listening to members and sharing insights with our credit union customers, we can improve our collective ability to serve credit union members.  One very rich area of focus was how middle-income Americans define success.  The answers may not be what you expect.   

Access the What Matters Now™: Insights from the Middle generational report plus a recorded webinar featuring additional insights at

1 CUNA Mutual Group’s TruStage, “What Matters NowTM” survey results. Dec. 2014.