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Boost Your Brand: Learn How an Integrated Brand Sparks Growth

March 20th, 2018 9:00 AM – 12:00 PM

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Boost Your Brand: Learn How an Integrated Brand Sparks Growth
March 20, 2018
9:00 am – 12:00 pm

Session Overview
Sure, you have a logo, color palette, and a handful of design templates, so what now? How do you take your brand to the next level to help you grow? You make it memorable and beloved – giving your members the chance to bond together and become part of a truly unique experience. In this session, we’ll examine how to achieve engagement and integration throughout every channel, how to boost loyalty and profitability, and how to provide value to your members while growing your organization. Training will conclude with an informal round table discussion about what works in your organization, what doesn't, common challenges, and how you overcome them.

Session Agenda
8:30 am to 9:00 am - Signing in, networking, breakfast
9:00 am to 12:00 pm - Training 

About Your Speaker
Bryn C. Conway
Principal, BC Consulting

Bryn C. Conway, is an award-winning marketing strategist with over 15 years of experience serving as a marketing and retail delivery executive for credit unions and non-profit organizations across the country. As Principal of BC Consulting, Bryn helps credit unions develop strong brands, provide an exceptional member experience and engages members to foster growth.

Prior to forming BC Consulting, Bryn served as a Senior Vice President of Retail Delivery and held other executive roles at credit unions of various sizes ranging from small, to billions of dollars in assets. Under Bryn’s leadership, her credit unions have received numerous distinctions including CUNA Marketing and Business Development Council awards for branding, corporate identity, retail merchandising and annual reports. Bryn has written for CUES Credit Union Management magazine on “The Chemistry of Retail Delivery,” “Merger Communication: Planning a Credit Union Wedding,” and “After the Merger Communication: Living Happily Ever After.” In 2014, Bryn was honored for her leadership and commitment to making a difference, receiving the Credit Union Times Trailblazer 40 and Below award.

Bryn received her Master of Business Administration from Regis University with an emphasis in Market Strategy. She also holds a Bachelor of Arts from the University of Wyoming. Bryn is a Strategic Partner of Kearley & Company, Co-Chair of the Global Women’s Leadership Network Washington DC Chapter, a Vistage member and a member of the American Marketing Association. Bryn has served on the executive committee of the CUNA Marketing and Business Development Council and is a former member of the New England Financial Marketing Association Board of Directors.

Session Fees
$180 for credit unions with >$50M in assets
$90 for credit unions with <$50M in assets
$45 for credit unions with <$10M in assets

Tuition Reimbursement
Maryland and D.C.-based credit unions with up to $150 million in assets may be eligible for up to 75% educational reimbursement from the Credit Union Foundation of MD & DC.

MD|DC Credit Union Association
8975 Guilford Road
Suite 190
Columbia, MD 21046

Event Info

When

March 20th, 2018 9:00 AM – 12:00 PM

Where

MD|DC Credit Union Association
8975 Guilford Road
Suite 190
Columbia, MD 21046

Contact

Phone: 443-325-0772
Email:

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