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CUNA Update on CU Awareness: What Do Consumers Really Think About Credit Unions?

May 11th, 2017 11:30 AM – 2:30 PM


DC Chapter Annual Meeting
CUNA Update on CU Awareness:
What Do Consumers Really Think About Credit Unions?

May 11, 2017
11:30 am – 2:30 pm

Meeting Overview
Join us for an update on CUNA’s System Awareness initiative, which is focused on creating a sustainable “brand platform” that will create top of mind awareness of CUs among consumers. As a first step in creating a brand platform for the industry, the Advisory Group sponsored a research program to help understand and define the awareness gap around credit unions and to offer insights about consumer preferences in financial services, and some of the results are surprising!

Come hear about the research findings and what messaging does (and doesn’t) connect with consumers John Bratsakis will provide you with an update on the research results and what's to come as the initiative moves to create a sustainable program for awareness.

Meeting Agenda
11:00 am to 11:30 am - Sign-in/Networking
11:30 am to 12:45 pm - Lunch
12:30 pm to 2:30 pm - Program

About Your Speaker
John Bratsakis, President/CEO
MD|DC Credit Union Association

John Bratsakis is the President and Chief Executive Officer of The Maryland and District of Columbia Credit Union Association (MDDCCUA).

John has a 28 year history in the Credit Union movement and has an extensive background in credit union operations and advocacy. Bratsakis joined the MD|DC Credit Union Association in 2011 as President/CEO. Prior to joining the Association he Senior Vice President of Baxter Credit Union in Vernon Hills, IL. There he was influential in developing new business relationships with key sponsor companies for the $2.5 billion credit union and represented the credit union at the state and national level regarding governmental/regulatory affairs, as well as managing multiple departments within the credit union. He has also served on the Illinois Credit Union League and Service Corporation Board of Directors for over 10 years, serving as Chair from 2008 to 2010.

John is a Board Member and Secretary for AACUL, along with being Chair of AACUL’s Communications Task Force. He also serves on the system wide CUNA Awareness Committee, and is an InfoSight Board Member and Chair of the Plexcity Board. John has sat on the National Credit Union Roundtable and CUNA Governmental Affairs committees.

Preceding Baxter, John was President & CEO of Community Trust Credit Union, a $160 million credit union in Gurnee, IL. He has also held management positions with United Federal Credit Union in Michigan as VP of Operations from 2005 – 2007 and a variety of management positions with Teachers Credit Union in Indiana.

Meeting Fees
Credit Unions under $15M
1 attendee at no charge
$25 per additional attendee

Credit Unions over $15M
$45 per person

$50 per person

Meeting Sponsors

Tuition Reimbursement for Credit Union Staff
Maryland and D.C.-based credit unions with up to $150 million in assets may be eligible for up to 75% educational reimbursement from the Credit Union Foundation of MD & DC.

Busboys and Poets
1025 5th Street NW
Washington, DC 20001

Event Info


May 11th, 2017 11:30 AM – 2:30 PM


Busboys and Poets
1025 5th Street NW
Washington, DC 20001


Phone: 4433250772

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