Generation Y. You've heard they don't watch TV, and you've probably been told they don't read much either. Your research tells you that you can't target them through MTV anymore, and you certainly can't tell Gen Y what is cool. So how do you reach these 71 million "millenials" that spend over $200 billion annually and will soon replace the Baby Boomer generation as the largest percentage of the workforce? This session will teach you some strategies.
Truly Connecting with the Youth Market
What is working and what isn’t when it comes to marketing to young members? This session will be an insightful discussion on techniques to improve your credit union’s success within Gen Y marketing including:
- Getting your board on board
- Using the Lifelong Member approach to deepen relationships
- Best practices being used today by other credit unions
Taking Social Media to the Next Level
The social media honeymoon is over. Countless credit unions have attempted to join the online conversation only to find that no one is interested. The hard reality is that posting press releases on a corporate blog or starting a Facebook page doesn’t get you much. So what does? You have to create real excitement and connection. There’s no shortcut! This session will explain what works and what doesn’t when it comes to social media.
Youthful Products for a Younger Membership
Everyone knows that adding younger members make sense for credit unions, but knowing is only half the battle. What do they actually want from their financial institutions? This session will detail the products, services, and recruiting strategies credit unions can use to grab the younger member.
Denise Wymore has been working with cooperatives for over 25 years. She began her career as a teller for a small government employees credit union in Portland, Oregon.
The cooperative values of not-or-profit, not-for-charity but for-service resonated with Denise. Knowing that whether you are processing a loan, advising members on investments, or helping people live within their means, what she did mattered. Five years at the Credit Union Association of Oregon during a critical legislative period honed her PR and communication skills.
Eventually Denise decided to create her own consulting business based on the premise that corporations don’t have values, people do - and the values that are at the heart of the cooperative movement are good for business and the economy. She is a cheerleader for passion and commitment. As a Culture Consultant, Denise helps cooperatives identify their true values and creates measures and accountability.
She is the author of Tattoos: The Ultimate Proof of a Successful Brand and the blog Cult-ivation. She is also a certified Net Promoter Score® Associate.
Denise has spoken in all 50 states, and was a featured speaker at the World Council of Credit Unions in Warsaw, Poland and Brisbane, Australia.
Who should attend?
Marketing professionals, youth development professionals and all credit union professionals with responsibility for marketing and sales.
8:30 a.m. - Registration, networking, light breakfast
9 a.m. to 4 p.m. - Training
Lunch is included.