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Digital Product Manager / Digital Products & eServices

Organization Name: 
Aberdeen Proving Ground Federal Credit Union
Position Description: 

The Product Manager is responsible for all aspects of the product lifecycle from identifying sales and growth opportunities through design and delivery; ensuring competitive pricing including promotional pricing and sales strategies. Work requires building close relationships with APGFCU’s internal and external partners to ensure the timely and accurate execution. The Product Manager is also responsible for determining potential areas of risk associated with new products and policies. The Product Manager “owns” the product/service and ensures that APGFCU’s overall product strategy is consistent with corporate goals. This role includes the indirect management and cooperation of others within the department and credit union to ensure the product’s success.

Position Requirements: 

Education: A bachelor’s degree in marketing, business or related field; experience in lieu of education accepted.

Experience: Five+ years’ experience in product development/management preferably in a financial institution with emphasis on quantitative and qualitative research and competitive data analysis. Expertise with MS Office Professional and all member delivery channels required. Experience with a MCIF system is a plus (preferably Harland).

Knowledge, Skills and abilities: Must know product development and product management processes. Strong analytic and critical thinking skills and an understanding of competitive analysis and benchmarking methodologies. Ability to obtain, analyze and communicate information. Possess strong interpersonal and problem solving skills and creativity. Ability to take a project from conception to roll-out and evaluate the process for future improvement. Ability to work collaboratively to turn raw research data into actionable plans for management’s consideration. Exceptional written, oral, and presentation communication abilities and able to work with all levels of the credit union.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; and talk or hear. The employee frequently is required to reach with hands and arms. The employee is frequently required to sit, stoop, kneel, or crouch. The employee must frequently lift and/or move up to 25 pounds, and be capable of transporting related supplies and equipment. Specific vision abilities by this job include vision, distance vision, color vision, peripheral vision, depth perception and the ability to focus.

Position Responsibilities: 

Essential Duties and Responsibilities:

• Create and maintain product performance plans including product roadmap, marketing calendars, product guides, portfolio segmentation pertinent research avenues, and performance reporting.
• Support Line of Business through market and competitor research including industry, marketplace, and future trends, including both primary and secondary sources.
• Identify, develop and implement initiatives to meet established and strategic goals.
• Work with project teams on product market segmentation and service experience design.
• Deliver product performance analytics and reporting to lines of business leaders.
• Review product lifecycle for experiential improvements including shopping, application, funding, servicing, and final payoffs with a member centered design approach.
• Collaborates with staff to ensure training on new products/services and awareness of all product changes.

Research: Works closely with the research team to conduct primary and secondary research on APGFCU’s existing and potential products/services. Track all features of competitors’ products/services and promotions. Develops demographic and psychographic profiles of both users and non-users using MCIF, market and Prism data. Study the buying preference and behavior of members and potential members as well as sensitivity to feature changes, especially pricing.

Meet with members and potential members, branch, sales, IT, and management staff to understand the market and to quantify the specific benefits that members expect from the product/service. Keeps informed of all significant industry trends, market developments and the competitive landscape.

Product Development: Develops new products/services and manages existing products/services within assigned product lines including pricing, profitability, channel, promotions, branding, product life cycle, segmentation, relationship management and sales support. Continually reviews assigned products and makes recommendations for product enhancements and new products. Prepares cost/benefits analyses to determine the effectiveness of product/service marketing mailings and promotions. Assists with the development and implementation of tracking mechanisms.

Understands applicable laws, regulations, and limitations of assigned product lines. Creates a competitive matrix outlining the features of our products/services compared to our competitors’. Establishes and continually refines competitive pricing/profit models.

Evaluates business partner relationships and establishes or discontinues relationships based on business partners’ ability to help APGFCU achieve its goals.

Special Projects: Serves as marketing liaison on selected internal project teams.

Company Info: 

APGFCU – Your Community Credit Union! For over 75 years, APGFCU has shared our financial experience and provided valuable products and services to build stability and financial independence, one member at a time. We are looking for those who want to join this movement and become a part of a growing organization. We offer competitive pay and great benefits, which include pension, safe harbor 401(k) plan, tuition reimbursement, LTD, STD, flexible spending, medical, dental, vision and generous annual and sick leave to qualified individuals with remarkable customer service skills.

APGFCU is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability to Protected Veteran status. Please use the attached link to view the EEO law poster
APGFCU is committed to working with and providing reasonable accommodations to persons of all abilities, including persons with disabilities. If you need a reasonable accommodation for any part of the employment process, please send an email to the Human Resources Department at and let us know the nature of your request and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodations will be responded to from this e-mail address.

Application Instructions: 

Apply online at Search and apply for the position by title.