SECU is kicking off its sixth annual Kindness Campaign with a goal of providing one million acts of kindness in October. Last year, it logged more than 590,000.

The Kindness Campaign is led in partnership with the SECU MD Foundation, whose mission is to create stronger Maryland communities by empowering individuals to achieve personal and financial wellness. Together, SECU and the Foundation drive forward initiatives that support education initiatives, financial literacy and holistic wellness.

SECU’s annual Day of Kindness and flagship day of service returns on October 13, mobilizing hundreds of SECU volunteers to take part in nearly 30 events planned with 30 community partners across Maryland. Volunteers will restock, organize, and clean college food pantries, utilizing donations from September’s Campus Essentials Drive, in addition to participating in the more than two dozen coordinated events across the state. This single day of service is expected to generate 350,000 acts of kindness alone.

This year, the campaign expands its footprint across Maryland with support from long-standing and new partners alike. New 2025 campaign partners include:

• The Charitable Foundation of the Greater Baltimore Board of Realtors (GBBR)
• Maryland Association of Nonprofits
• Aberdeen Police Department
• Towson University
• University of Maryland
• Frostburg State University
• Baltimore Center Stage
• Baltimore Office of Promotion & the Arts (BOPA)

“At SECU, we see kindness as something simple yet powerful. The Kindness Campaign is not just about doing good, it is about showing up for each other in meaningful ways, where it’s needed most,” said Dave Sweiderk, president and CEO at SECU. “Our commitment to people helping people guides everything we do, and Kindness is a reflection of that ethos in action. By supporting local nonprofits, giving our time and resources, and working side by side with our communities, we are helping to build a stronger and more connected Maryland. We hope this campaign inspires everyone, from members and partners to neighbors across the state, to join us in spreading kindness and making a lasting impact.”

To amplify the importance of Kindness Month, for the third year in a row, the credit union has secured an official proclamation from Governor Wes Moore’s office designating October as Kindness Month in Maryland. This recognition underscores SECU’s unwavering commitment to fostering connection and community impact across the state.