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Spectra Credit Union Wins Two National Marketing Awards

Spectra Credit Union was recently honored with two national Diamond Awards from the Marketing & Business Development Council of America’s Credit Unions. 

The Diamond Awards recognize credit unions of all sizes for excellence in marketing initiatives from the previous year. Awards are given in 35 categories ranging from product advertising to community events and beyond. 

Spectra earned Diamonds for the following projects:

  • Complete Campaign: Blossom Certificate Campaign
  • Membership Marketing: Brilliant Kids Club

The Blossom Certificate campaign received a Diamond Award in the Complete Campaign category. In the spring, just as the cherry blossoms emerged in DC, Spectra sprouted a new campaign for CDs with the headline, “Big Savings Blossom Here” to help member deposits bloom with a high rate 7- or 14-month certificate.

The Spectra Brilliant Kids Club won a Diamond Award in the Membership Marketing category. The Brilliant Kids Club directly supports the overall brand story for Spectra and provides a high-yield savings account for kids. Similar to the founders of the credit union who were scientists in the Naval Research Laboratory (NRL), the kids’ club mascot, Iris (which means “rainbow” in Latin), is a Junior Scientist. 

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