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Exciting Changes and Expanded Service at ADVANTAGE, powered by JMFA

JMFA, a leading provider of financial services consultation, announces a significant milestone in its evolution. As part of its commitment to better serve its clients and remain at the forefront of the financial industry, it is rebranding to “ADVANTAGE, powered by JMFA.”The new name underscores the core mission of providing clients with a competitive edge in the market.


With a history spanning over 40 years, ADVANTAGE has been a premier provider of consultation services to community banks and credit unions nationwide. The rebranding initiative reinforces the dedication to excellence and innovation in the continually changing financial landscape.

The expanded suite of consultation services now includes:

  1. Account Acquisition Program: Seasoned experts guide financial institutions in acquiring and retaining valuable account holders, addressing a key challenge in the industry.
  2. Contract Negotiation: Experts employ adept negotiation strategies and proprietary data to secure favorable terms, service level agreements, and pricing in complex contracts, ensuring clients receive optimal value from vendors.
  3. Overdraft Compliance Consulting: A comprehensive solution with effective recommendations, process automation, in-depth data analysis, and reporting, along with ongoing training and compliance support. The service includes a 100% compliance guarantee, helping clients protect revenue and offer enhanced services to account holders.
  4. Technology Strategy Evaluation and Selection: In the era of rapid technological advancement, the expert consultants work closely with clients to assess, evaluate, and facilitate the selection of critical technologies and vendors aligned with long-term strategic objectives.

John Cohron, CEO, states, “At ADVANTAGE, our mission is to empower credit unions and community banks with the knowledge and strategies they need to succeed in a dynamic and competitive industry. Our expanded services reflect our commitment to being a comprehensive consulting partner, guiding clients toward growth and compliance, and helping them gain a competitive edge.”

The website,, has been updated to reflect the new brand identity, maintaining the same level of excellence, dedication, and innovation for which JMFA has been known.

ADVANTAGE looks forward to continuing partnerships with existing clients and welcoming new ones. For inquiries or to learn more about the expanded services, interested parties can contact Frank Taddeo at

About ADVANTAGE, powered by JMFA: ADVANTAGE is a leading provider of consultation services for credit unions and community banks, with a history of excellence. The company helps clients navigate the ever-changing financial landscape, providing solutions that confer a competitive advantage. Services include account acquisition and retention marketing, overdraft compliance and change management, contract negotiation, and technology strategy evaluation and selection. From growing market share to improving non-interest income, ADVANTAGE’s experts offer tailored solutions for clients and their account holders.

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