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Labor CU Launches New Website and Completes Rebranding Initiatives with Multiple Award Wins

Labor Credit Union proudly announces the successful launch of its new website and the completion of its comprehensive rebranding efforts.

During this transformative journey, Labor Credit Union has been honored with multiple awards, solidifying its commitment to excellence and innovation.

Labor Credit Union earned two CUNA Marketing and Business Development Council CUNA Diamond Awards this spring in the categories of Logo Design and Non-Commercial Video for its originality and strategy in design.  

In addition, the MD|DC Credit Union Association, during its annual CONNECT Conference in June, presented two Marketing Trailblazer Awards to the Credit Union in the under $250 million in asset categories of Best Video Project and Best Wildcard.

“We are immensely proud of our rebranding journey, which has been centered around elevating our members’ experience and reflecting our core values. These awards are a testament to the dedication and hard work of our entire team and our unwavering commitment to providing exceptional financial services to our members,” said Hina Khalid, CFO of Labor CU.

The rebranding initiative aimed to modernize the Credit Union’s image, enhance the member experience, and reinforce the Credit Union’s dedication to serving the Labor Movement. The process involved extensive research, insightful consultations with BC Consulting, and creative collaboration among the marketing team.

The successful rebranding and award-winning initiatives demonstrate Labor CU’s forward-thinking approach and determination to stay ahead in an ever-evolving financial landscape. The credit union remains steadfast in its mission to serve its members and the community with the utmost integrity and dedication. Discover the transformed identity at www.laborcu.org.

Picture Caption 1 : Hina Khalid, CFO of Labor Credit Union, proudly accepts the CUNA Diamond Awards for Best Non-Commercial Video and Logo Design on behalf of the credit union.

Picture Caption 2: MD|DC CUA President/CEO John Bratsakis presents the 2023 Marketing Trailblazer Awards for Best Video Project and Best Wildcard to Labor Credit Union in the $250 million and under category. Hina Khalid, Labor CU CFO and Dallana Estermann, Labor CU Brand Ambassador accepted the awards on behalf of the credit union.

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