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SECU Executive Named to MD Daily Record Banking and Financial Services Power List

SECU’s EVP and Chief Revenue Officer, Becky Smith has been named to the Maryland Daily Record Banking and Financial Services Power List for the second year in a row.

The Power 30 Banking & Finance List is composed of Maryland’s most significant, influential and respected leaders in the industry who are creating change, impacting the community, and engaging others to succeed in a changing economy. The honorees are chosen by The Daily Record’s editorial leadership team with feedback from readers and other stakeholders.

“It is no secret that Becky is a powerhouse in our industry,” remarked David Sweiderk, President & CEO, SECU. “We are so proud of her commitment to our people at SECU, industry peers, our members and those within the community, and are honored that the esteemed editorial team at The Maryland Daily Record has recognized her impact once again.”

Since joining SECU in 2019, Smith has propelled the credit union’s reputation as a reliable, member-centric brand that sets new standards for innovative products and experiences. As EVP and Chief Revenue Officer for SECU, she has developed and executed long-term plans and initiatives focused on marketing and communications, community outreach, member experience, and digital and business intelligence. Smith has also built and led marketing, strategy, digital and innovation teams to achieve SECU’s brand and financial objectives, including the introduction of SECU’s brand refresh, the launch of SECU’s 25th Financial Center and Virtual Financial Center, and SECU’s recent milestone of surpassing $5 billion in assets.

In 2022, Smith led the partnership with the University of Maryland (UMD), becoming the university’s official banking partner and providing support for students and athletes through scholarships, financial education, and other wellness programs. This agreement also secured the naming rights to the UMD Big Ten football stadium, home of the Maryland Terrapins, which is now known as SECU Stadium. That same year Smith took on a larger role in Member Services, overseeing SECU’s Financial Centers, Virtual Financial Center and Wealth Management Program, as well as Employee & Member Experience. She also leads the credit union’s consumer-focused programs, including Consumer Lending, Credit Card Deposits, Checking & Rewards, and Borrowing & Rewards programs.

As President of the SECU MD Foundation, Smith has leveraged her marketing experience to become an active member of the community and create a positive impact across Maryland. In addition to growing the Foundation’s existing programs, such as its Scholarship Program and support for the Maryland Food Bank, Special Olympics Maryland, and Kennedy Krieger Institute, Smith has had a critical role in identifying and developing initiatives during times of need. In response to the COVID-19 pandemic, Smith oversaw the launch of the SECU MD Foundation Relief Fund, which provided more than $215,000 in grants to individuals and nonprofits experiencing hardships. In 2020, she also led SECU’s first-ever Day of Kindness, inspiring the SECU team to perform nearly 7,000 random acts of kindness and raising more than $51,000 in donations to support education, health and wellness, and community development initiatives. Building on its success, the campaign continued to grow with more than 500,000 acts of kindness performed in 2022 not only within Maryland, but across the globe.

“I am so incredibly honored to be named to this esteemed list for the second time,” stated Smith. “Our industry is ripe with talent, and to be recognized among some of the best in the business, right here in Maryland, is a true honor. I’m grateful to the entire team at SECU – The work they do to add value to our members and grow our community inspires me every day.”

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