MECU Credit Union received top honors at the MD|DC Credit Union Association’s 2023 Marketing Trailblazer Awards, winning the prestigious Christine DeWitt Memorial Award for Excellence in Marketing.

MECU Credit Union was recognized for its overall marketing excellence, especially its financial literacy initiatives which reflects the credit union’s commitment to serving its community through financial services, volunteerism and embracing diversity, equity and inclusion initiatives.

The Marketing Trailblazer Awards are presented annually and recognize outstanding marketing and communications achievements in a variety of categories by credit union asset size.

“Congratulations to all of the winners,” said John Bratsakis, MD|DC Credit Union Association President and CEO. “The MD|DC Credit Union Association is proud to honor and recognize the outstanding work of these credit unions. The campaigns were very impressive, as they were well-executed, inventive and demonstrated a high level of creative effort.”

Submissions were evaluated by a panel of judges based on visual appeal, content, creativity, and measurable results. Here are the 2023 winners:

BEST VIDEO CAMPAIGN

Labor Credit Union
Asset Category: Under $250 million

Interior FCU
Asset Category: $250 – $500 million

NIH FCU
Asset Category: Over $500 – $1 billion

MECU Credit Union
Asset Category: Over $1 billion

BEST SOCIAL MEDIA/ CONTENT MARKETING

Chessie FCU
Asset Category: $250 million – $500 million

Point Breeze Credit Union
Asset Category: Over $500 million – $1 billion

Educational Systems FCU
Asset Category: Over $1 billion

BEST DIGITAL MARKETING

GPO FCU
Asset Category: Under $250 million

Chessie FCU
Asset Category: $250 – $500 million

Baltimore County Employees FCU
Asset Category: Over $500 million – $1 billion

Tower Federal Credit Union
Asset Category: Over $1 billion

BEST ROI

Baltimore County Employees FCU
Asset Category: $501 – $1 Billion

Educational Systems FCU
Asset Category: Over $1 billion

BEST INTEGRATED MARKETING CAMPAIGN

Five Star FCU
Asset Category: Under $250 million

Chessie FCU
Asset Category: $250 – $500 million

Del-One FCU
Asset Category: Over $500 – $1 Billion

SECU 
Asset Category: Over $1 billion

BEST ROI

GPO FCU
Asset Category: Under $250 million

Freedom FCU
Asset Category: $250 – $500 million

Baltimore County Employees FCU
Asset Category: Over $500 – $1 Billion

MECU Credit Union
Asset Category: Over $1 billion

BEST WILDCARD (tie in two asset sizes)

Labor Credit Union
Asset Category: Under $250 million

Nymeo FCU
Asset Category: $250 – $500 million

Spectra Credit Union
Asset Category: Over $500 – $1 Billion

Securityplus FCU
Asset Category: Over $500 – $1 Billion

MECU Credit Union
Asset Category: Over $1 billion

SECU 
Asset Category: Over $1 billion