The Great Recession is redefining how we market to our members. It seems as if overnight everything we knew, or thought we knew, was becoming irrelevant...or at least not applicable for the time being.
Many marketers are feeling the pain of budget cuts. Doing more with less will be the rallying cry for 2010. It’s time to get back to basics - back to our core values back to people helping people.
We are being called upon to promote thrift - again - and resist promoting debt. Offering a VISA credit card tied to the equity in your home is no longer a great promotion. In fact, it’s dangerous and irresponsible. There’s a new morality that needs to drive our brand.
So how do we market in this new economy? Pushing products and aggressively pursuing members will no longer work the way it used to. Today’s markets are conversations and these markets are getting smarter faster. We need to learn how to join this conversation, listen to our members needs and respond appropriately. The “new normal” in marketing is about questioning everything, nimbly changing direction and re-focusing as conditions dictate.
Speaker Denise Wymore has been working with cooperatives for over 25 years. She began her career as a teller for a small government employee’s credit union in Portland, Oregon. Denise has spoken in all 50 states, and was a featured speaker at the World Council of Credit Unions in Warsaw, Poland and Brisbane, Australia.
QuickBite telephone training sessions allow busy credit union professionals
and volunteers to access training without leaving their offices. Training is
interactive - participants can ask questions and clarify discussion topics
during the sessions. Multiple listeners are welcome and do not need to be
registered. Most sessions last one hour and begin at 11 a.m.
Call-in instructions and handouts are emailed to registrants a few days
before the session. After the live event, the credit union has free access
to an audio-recorded version for 30 days.
Fee: $119 per telephone connection for affiliated credit unions
Questions: Diane Pinter, 443-325-0779, dpinter@mddccua.org
