MDDCCUA
8975 Guilford Road, Suite 190
Columbia, MD  21046
phone: (800) 492-4206 (WATS)
             (410) 290-6858 (Local)
fax: (410) 290-7832
 









 

Trailblazer Marketing Awards

 

 

 

Louise Herring Award for Philosophy in Action

 

 

Desjardins Youth Financial Education Award

 

2008 Awards Program

 

 

 

Dora Maxwell Social Responsibility Recognition Program

 

The Dora Maxwell Social Responsibility Recognition Program was established to encourage credit union and chapter involvement in community projects and activities. Community involvement can enhance your credit union's image and is a great opportunity to give something back to the community.

 

Sample Dora Maxwell Award activities may include,

but are not limited to:

 

  • Helping solve core community problems, such as housing, transportation, hunger, or literacy.

  • Food, clothing, or school supply drives for the needy.

  • Raising money on behalf of charitable organizations, such as the United Way or Credit Unions for KidsŪ.

  • Helping an organization or agency with events or projects, such as coaching a Special Olympics team.

  • Tutoring or reading to students at a local school.

  • Sponsoring a community volunteer of the year award.

 

Entry and deadline information
 

To enter CUNA’s recognition programs, complete the attached entry forms and checklists, include a $40 entry fee for each entry and send to:

 

MDDCCUA Awards, Maryland & District of Columbia Credit Union Association

8975 Guilford Road, Suite 190, Columbia, MD 21046

 

The Deadline for Entries to be submitted to the MDDCCUA office is 5:00 p.m., Friday, April 11, 2008. Award winners will be notified at the end of April and invited to an Awards Luncheon on Wednesday, May 28, 2008, in Columbia. Winning entries will then be on display during MDDCCUA's 3rd Convention in Ocean City and recognized in the Annual Meeting Program on Saturday, June 14, 2008.
 

Purpose

To promote social responsibility among credit unions by formally recognizing their social achievements

 

Procedure

MDDCCUA will select winners from each of the following categories:

 

·             Less than $5 million in assets

·             $5 ‑ $20 million in assets

·             $20 ‑ $50 million in assets

·             $50 ‑ $100 million in assets

·             $100 - $200 million in assets

·             $200 - $500 million in assets

·             $500 million or more in assets

·             Credit union chapters/multiple credit unions

 

Submit only one entry form, even if there were multiple projects.  If a credit union conducted multiple projects, they must pick their most successful and/or unique project and complete the entry form based on that one project.  Providing promotional materials for that one project is essential, but additional materials for other projects can be included in the entry.

 

Winners receive awards from their Association, with the first place winner in each category advancing to the national competition. CUNA will select winners from each category and present the awards at their Government Affairs Conference in February 2009.

 

Eligible Activities

Credit unions could receive an award for involvement in almost any kind of activity that helps other people or strengthens the structure of a community.  This might include raising funds for charity, educational activities, or community involvement projects, such as a volunteer fair, building low-income housing, or loaning employees a few hours a week to work in hospitals, retirement homes, schools, etc.  An extensive list of ideas for involvement appears in CUNA’s updated Handbook on Social Responsibility for Credit Unions. 

 

The Selection Process

Credit unions must submit their project binder or spiral bound notebook, along with a completed entry form, and a completed checklist to MDDCCUA. Include all support materials for the project in the binder or notebook.

  

As credit unions document their activities, here are a few things to keep in mind:

 

1.       What were the goals of the project and how did they show social concern for the community?

2.   How did the project help support the needs of the community?

3.   Was the project's target audience(s) defined, including who was involved and who benefited?

4.   What strategies were used to reach the project's goal?

5.   How were the project's promotional materials targeted to the intended audience(s) and how did they communicate the project's goals?

6.   How is this project unique?  How does it demonstrate extraordinary effort and devotion of time and organization by the credit union?

7.   Were the measurable or defined results of the project achieved?

8.   Did the project demonstrate credit union values of mutual self-help, cooperation, economic empowerment and volunteerism?

 

 

2008 Entry Form for the

Dora Maxwell Social Responsibility Recognition Award

(Copy and Paste Word Document)

 

The Dora Maxwell Social Responsibility Recognition Award recognizes a credit union or chapter/multiple credit unions for its social responsibility work and charitable projects that support its community.  This award is not for projects that are directed at and/or benefit a credit union’s membership but focus on work in the community.

 

 

Contact Person                                                                                             

 

Title _________________________________________________  

 

E-mail  address_________________________________________

 

Credit Union Name                                                                                        

 

Street Address                                                                                               

  

P.O. Box                                

 

City                                                             State                     Zip                 

 

Phone Number _____________________  

 

Fax Number ________________________

 

Asset size: 

 

___ Less than $5 million     ___ $5 ‑ $20 million        

 

___ $20 ‑ $50 million           ___ $50 ‑ $100 million     

 

___ $100 - $200 million       ___ $200 - $500 million

 

___ $500 million+                 ___ Chapter/Multiple Credit Unions

 

 

 

Credit union’s field of membership:  _________________________________________________ ___

 

Number of credit union branches:  _________

 

Number of credit union members:  _________

 

Number of credit union employees: ________

 

Number of credit union employees responsible for implementing

the project:  _________

 

 

Please include significant promotional materials, descriptions and photos of project/event with your entry form

 

?   Entry Fee ($40 for each entry)

 

?   Submit materials in a three-ring binder or spiral bound notebook

 

?   Electronic media is not encouraged

 

 

 

Answer the following questions (use additional paper if necessary):

 

 

1.  If your credit union was involved in multiple projects, please list them here.  If not, proceed to the next question. 

 

2.  Select and describe the one project that was the most successful and the most unique -- the one that best exemplifies the Dora Maxwell Social Responsibility Recognition Award.  (The ensuing questions must be answered based on this one project.)

 

3.  What were the goals of your project and how did they show social concern for the community?   (Include measurable goals such as dollars budgeted, number of people impacted, etc.)

 

4.   How did the project support the needs of the community?

 

5.   Define the project's target audience(s), including who got involved and who benefited from the project.

6.   What strategies were used to reach the project's goal?

7.   How were the project's promotional materials targeted to the intended audience(s) and how did they communicate the project's goals?

8.   How is this project unique?  How does it demonstrate extraordinary effort and devotion of time and organization by the credit union?

9.  Please describe the measurable or defined results the project achieved.

10.  How does the project demonstrate credit union values of mutual self-help, cooperation, economic empowerment and volunteerism?

          

Include this form and your entry fee with your entry

Return to MDDCCUA by 5:00 p.m., Friday, April 11, 2008

 

 

Checklist for Dora Maxwell Social Responsibility

Recognition Award Entries

The following checklist will ensure that Dora Maxwell Social Responsibility Recognition Award entries are complete.  Please include the completed checklist with your entry form.

               Does the entry include one completed entry form listing the credit union's name, address and asset size, Field of Membership, number of members, number of employees, number of employees responsible for implementing the project, a contact person, and a description of one project?

               Does the entry form state that it is intended for the Dora Maxwell Award program?

               Does the entry form include the most current asset figures for the credit union?

               Are all materials either in a three-ring binder or a spiral-bound notebook?

               Does the entry describe the measurable goals of the program, including budgets, numbers of people involved, etc.? 

               Does the entry list the groups the program tried to reach and describe outreach strategies?

               Does the entry show how activities were promoted and include sample articles, ads, flyers, brochures, descriptions and photos?

               Does the entry include a timetable, budget, and results in the project description?  (Be sure to include dollars and numbers.)

               Is the entry concise and readable? (Remember, more isn't always better!)

Include this form and your entry fee with your entry

Return to MDDCCUA by 5:00 p.m., Friday, April 11, 2008

 

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Maryland and District of Columbia Credit Union Association
8975 Guilford Road, Suite 190 • Columbia, MD  21046
phone: (800) 492-4206 • fax: (410) 290-7832