2011 Breakout Sessions
KEYNOTES
The State of Credit Unions in Today’s Economy - Download Presentation Here!
Forecasting of the financial services industry with special emphasis on the consumer and credit union markets serve as a starting point for the strategic planning process and help to create a clear understanding of the underlying trends and links between the general economy, the financial services industry, credit unions and their members.
The Credit Union Road Trip - Presentation Unavailable
The Credit Union Road Trip: 100 Days on the Road Sharing the Spirit and CapturingStories is Mark DeBellis' tribute to the Credit Union Movement, its people and philosophy. Mark, the president of PSB Integrated Marketing, decided that the real stories behind credit unions were in its people, so he packed his van and took to the road last year for 100+ days to record some of the best and brightest stories of People Helping People.
NCUA’s Region II: An Update - Download Presentation Here!
Get a clear picture of the regulatory changes and the challenges they present to the credit union industry, yourfianncial institution, and your members, in this update of latest NCUA policies and procedures.
The Levity Effect: It Pays to Lighten Up - Presentation Unavailable
Humorist and corporate culture expert Scott Christopher debunks the myth that levity is somehow a frivolous non-issue and detrimental to an organization's success.
BREAKOUT SESSIONS
Enterprise-Wide Risk Assessment Gil Bohene and Ken Welch - Download Presentation Here!
Enterprise-Wide Risk Assessment is the process of identifying and analyzing relevant risk from an integrated, company-wide perspective. Gil Bohene and Ken Welch will walk participants through the process that identify potential events that may prevent your credit union from achieving its operational, financial and compliance objectives; how to recognize and prioritize significant risks, and to identify the weakest critical controls.
Social Media: To What Effect? Alan Brocius - Download Presentation Here!
Social media is much more than Facebook and Twitter, requiring a specific plan and plenty of discipline. Should your credit union be involved in social media, and how effective can you be in attracting growing numbers of subscribers to everything from Four Square to Yelp? Al Brocius, the social media consultant to the MDDCCUA Cooperative Advertising effort, will make you realize the degrees of determination your staff will need in making real use of social media.
Emerging Trends & Legal Issues Frank Drake - Download Presentation Here!
Recession-driven loan delinquencies and new pressures on lien-enforcement and staff reductions can equal turmoil in back office recovery departments. Frank Drake will discuss the newest headaches and some of the remedies now in vogue, including the comparative measures of in-house collections and lien enforcement trends by secured lenders.
The Credit Union Foundation of MD/DC: Benefitting CUs and Members Kyle Swisher - Download Presentation Here!
Learn how your credit union can access the Credit Union Foundation of MD & DC’s array of free programs to help you better serve your members and community. The Foundation’s veteran executive director, Kyle Swisher, will introduce you to a virtual tool box of resources, grants, and programs that can help you grow membership, increase loan portfolios, rev-up your financial literacy efforts, reach out to young members, and train both staff and volunteers – all at no cost to your credit union. The Foundation will unveil its three new programs including: LINX, the online forum where you can find answers to your questions; The Millionaire’s Club, where your credit union can serve your local high school students; and the Roycroft Masters, a free advisory service that brings knowledge and experience.
The Uniform Commercial Code and Creditor Rights Frank Drake
Lessons Learned From Branding, Beancounters & New Beginnings Kelley Parks - Download Presentation Here!
Branding can be a harrowing and exciting process. Kelley will share with you the dramatic internal and external changes that happened after her credit union’s rebranding as a result of reaching 90% of its potential membership as well as other adventures from CU Land. She’ll share stories of the good, the bad and the ugly from the process and how it can impact everything from your front line to your bottom line.
Integrating Advocacy into Your Marketing Kelley Parks - Download Presentation Here!
Most credit union employees, volunteers, members, and potential members are aware of the increased role the government will play in the financial services industry as more regulations are introduced. While your league and CUNA are continually working for the credit union and its members to insure these regulations will be beneficial, what role should the credit union’s marketing play in promoting advocacy. Find out how advocacy can be integrated into your marketing strategy so we can truly tell the remarkable story of credit unions.
Understanding Your CU’s Bond Insurance Jim Sherrill - Download Presentation Here!
Credit unions continue to face challenges and expanding litigation exposures, so it's never been more important to ensure that you have the right protection for your credit unions, officers, directors, employees and volunteers. Nine out of 10 credit unions choose CUNA Mutual's insurance and risk management solutions with a vast array of coverages and options to provide optimum protection, but best practices regarding bond continue to evolve with changing business and economic factors. CMG commercial products, including Bond, Management & Professional Liability, Plastic Card, Property & Business Liability, Work Comp, and Collateral Protection, also will be discussed.
Hot Compliance Topics Kathleen Thompson - Download Presentation Here!
What’s “hot” with your examiner right now? Is there any difference between “guidance” and “regulations” issued by a regulator? What does NCUA’s new regulation on board fiduciary duties really mean? What’s on NCUA’s upcoming regulatory agenda (and why do you care)? What’s happening – and what’s not – with the never-ending changes to mortgage lending compliance requirements? How is the new Consumer Financial Protection Bureau going to affect your credit union’s operations? Join the discussion on these and many other questions facing credit unions in this compliance-overload environment.
Effective Board Governance George Towle - Download Presentation Here!
Effective board governance is challenging in a complex and competitive environment. Board performance and accountability are fundamental to overall credit union success. In this session, attendees will learn the key components of board effectiveness. Attendees will engage in an active discussion on how to best evaluate the effectiveness of their board and review strategies & tools on how the board can improve performance. The session will include an overview of a “balanced scorecard” that can be used to review current and future board performance.
Success at Board Succession George Towle - Download Presentation Here!
Soundness and stability applies not only to the condition of the credit union, but to the condition of the board, itself. How do boards of directors ensure that their legacy of service will continue through effective succession planning? This session will emphasize the priorities needed to assess the skill sets needed for an effective board, identify candidates, and recruit through several disciplines including associate directors programs and committee assignments. Developing levels of competence in financial education also will be discussed.
Earned Media and Your Credit Union Ray Weiss and Jessica Trzyna - Presentation Unavailable
Media relations is an important component of many public relations initiatives. Securing media coverage, however, isn’t an end in itself. It is only one part of the equation. In this breakout session, the founding partners of Weiss PR discuss how to place positive stories about your organization in print, broadcast, and online media, and then how to leverage that coverage effectively using social media, direct mail, and other channels in order to directly reach key audiences and, ultimately, advance your business objectives.
The Financial Role of Credit Union Volunteers Ken Welch - Download Presentation Here!
Credit unions must ensure that volunteer boards and committees are financially will provide credit union volunteers with the financial literacy training required by NCUA Regulation 701.4 (NCUA Letter to Credit Unions 11-FCU-02) directing that all FCU directors, including existing directors, must have the ability to read and understand a credit union balance sheet and income statement.
This pre-convention session will provideboard member fiduciary responsibilities and risks, understanding financial statements, key financial statement relationships, and understanding key ratios, the internal control structure and the budget process.
Volunteer Forum Ken Welch - Presentation Unavailable
The Volunteer Forum gives a voice to credit union board and committee members concerned with the many challenges facing their institutions, including governance, succession, regulatory, legislative and operational issues. Hear from experienced colleagues who will present their best practices and answer questions facing all credit unions during these difficult times.
The Uniform Commercial Code and Creditor Rights Frank Drake - Presentation Unavailable
The Uniform Commercial Code has been established for decades and provides uniformity nationally on creditors’ rights. Attorney Franklin Drake will provide an review of the UCC and how it affects the operations of your credit union, your expectations when employing the UCC, and how to use it to your institution’s best advantage.
Rights of Offset on Credit Card Debt David Reed - Download Presentation Here!
During these troubling economic times we need to take advantage of every opportunity to work with troubled members. But sometimes a member just won’t pay us. Everyone in the Credit Union knows that the right to set-off funds in a member’s account is a handy tool to have when the member fails to pay as agreed. But we need to be very cautious on the exercising a set-off, especially on credit card accounts. Reg Z makes it clear that we must get the member’s agreement to utilize set-off for a credit card or risk liability. Join this interactive session to see what those requirements are and how you can comply.
Multi-Dimensional Risk Analysis David Reed - Download Presentation Here!
Declining real estate values have dramatically impacted most aspects of Credit Union operations. From our balance sheet to lending practices to regulatory compliance, we are changing the way we do business. If your Credit Union is holding real estate loans you are required to conduct regular analysis of the loan portfolio as part of your credit risk management practices. Does your portfolio analysis meet the needs of your operations AND regulatory requirements? Are getting the most from your calculations? Is there room for improvement? Join this session to get practical and technical guidance on real estate portfolio analysis.
Teaching Your Staff to Say Yes to Loans Again Rory Rowland - Download Presentation Here!
Determining your loan-to-share ratio is just part of the process in making your operations more effective. In conjunction with your entire process and determine where you can streamline to increase your loan speed and increase your loan to share ratio. He can give you practical, proven methods to improve your institutions lending operation.
Credit Score Migration Rory Rowland - Download Presentation Here!
Reducing member attrition and managing portfolio risk will be critical for credit unions to weather the storm in tough times. By understanding the dynamic nature of their member’s credit risk, how those credit scores can change over time and how those scores impact the credit union’s portfolio, credit unions can better address member attrition through positive reinforcement, watching for warning signs and continuing risk analysis. Rory Rowland will demonstrate some of those techniques in maintaining a changing pool of members. How to measure your service standard with a simple question every credit union should ask. How to create a service selling culture in the face of these changes, and what you can do to improve service and sales opportunities in your credit union.
Member Business Lending and Staging For Success Brad Smith - Presentation Unavailable
Credit unions entering the field of member business lending must be aware that loan defaults and losses are an expected part of the commercial banking cycle. However, the staggering losses suffered in the latest downturn demands that credit unions reexamine the lending and management processes from compliance, and origination to workout. Financial institutions must become more adept at assessing risk at inception, capturing the correct data to facilitate identification of emerging trends and estimating potential losses.
Vendor Management: It’s No Longer A Choice Brad Smith- Presentation Unavailable
Explore the transformation of technology and Vendor Management and the importance of having a complete vendor management program in place and how to build a successful system. From contract to document maintenance the seminar will spotlight specific due diligence documentation to be acquired and reviewed before a contract is signed and what vendor documentation should be maintained and monitored throughout the life of the contract. Finally, learn the critical elements that the NCUA examiners will be looking for and provide insight discussing outsourced liability and exam expectations with solutions available to help Credit Unions manage this process.The Uniform Commercial Code has been established for decades and provides uniformity nationally on creditors’ rights. Attorney Franklin Drake will provide an review of the UCC and how it affects the operations of your credit union, your expectations when employing the UCC, and how to use it to your institution’s best adva
Making Best Use of Your Credit Union’s Auto Loan Market Share Lydia Cole - Download Presentation Here!
Market Share is the potential your credit union can realize from numerous income areas, including auto lending. Jay Johnson will provide the theory and practice behind auto loan market share, specific to your credit union, using traditional and innovative strategies such as indirect lending.
Member Lifetime Financial Value – Measure, Increase, Profit Jeff Rendel - Download Presentation Here!
As credit union professionals, we devoteinnumerable hours breaking down and decoding member profitability, demographic, behavioral and attitudinal statistics to put together relationship products, service sets of rules, segmentation standards, and delivery approaches that have a go at placing our members directly at the heart of the whole lot of what we do. Simply put – it’s a buyer’s market in financial services. Our duty is much greater than earning the opening piece of business – it’s creating a lifetime of commerce with each member. One technique is to quantify and increase our member’s lifetime value (MLV). When our credit unions distinguish the actual worth of our members, we can make improved strategic and tactical decisions. As leaders for our financial institutions, we should make use of current profitability and lifetime profit potential data to produce more highly engineered sales and service strategies, product packaging, pricing combinations, and delivery systems. The more we understand the current and lifetime profitability of our members, the closer we get to elite levels of sales and service.
Reality-Based Revenue Strategies Jeff Rendel - Download Presentation Here!
Let’s face it – margins are tight and getting tighter; operations are as lean as we can make them; and, we can’t cut our way to growth. The top line is the new bottom line and we need new, immediate, and lasting sources of revenue. Come learn what credit unions around the nation are implementing to grow their revenue bases in ways that do not require “extraordinary” classification. More important, learn how your credit union can look outside the core business of banking-as-usual to increase revenue, profits, and cash flow in manners that do not compromise – or minimize – member service.



